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Monday – Friday, 8:30 a.m. – 5:30 p.m.

About Our Financial Institute in New York, NY

Founded in 1991 to align the emerging discipline of financial planning with investment management, align strategy with purpose, and put the needs, goals, and interests of Main Street first, we were Main and Wall before Main and Wall was cool. Today in the World of finance as well as the World of politics, the debate, relationship, and interplay between Main Street and Wall Street, finance, and society is now front page, center stage, and all the rage.

For more information on our financial institute in New York, NY, contact us today

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Financial Institute in New York, NY

MainandWall™ 4.1

Modular-Finance in New York, NY

During a visit to the London School of Economics as the 2008 financial crisis was reaching its climax, Queen Elizabeth asked the question that no doubt was on the minds of many of her subjects; "Why did nobody see it coming?" The response, especially by the University of Chicago economist Robert Lucus was blunt: Economics could not give useful service for the 2008 crisis because economic theory has established that it cannont predict such a crisis. As John Kay writes, "Faced with such a response, a wise sovereign will seek counsel elsewhere." And so might we all.

Hat tip ~ Richard Bookstaber - The End of Theory

In World of Finance, The Modern World Is being re-examined...

Welcome to MAIN & WALL University
The Institute for Modular-Finance...™

"In a world where the future is indeterminate and depends on reflexive interactions between human behavior, expectations and reality, the concept of a single model of how the economy operates, assumed by rational expectations, is an absurd delusion." ~ Hat Tip ~ Anatole Kaletsky, Capitalism 4.0

There isn't A Single Story or Model...

"The Way we understand economics and economies is by learning from lots of sources and thinking about them in lots of different ways." ~ Hat Tip ~ John Kay,  Economics in the Real World

~ That is the essence of Modular-Finance... and the Mission of the Institute...

"We cannot solve our problems with the same thinking we used when we created them." ~ Albert Einstein

The Foundation for Modular-Finance™ is not Newtonian Physics, But Complex Systems Theory, and incorporates Multiple Models, Game Theory, Integrative Thinking and Combinatory Play... Modularity being the design principle of these systems... hence the name Modular-Finance...  Welcome to the ModularWorld @MainandWall

Wall Street Finance in New York,  NY

Our Mission Is Threefold:

  1. Bring These Ideas to the Forefront
  2. Establish the Foundation & Develop the Conceptual Framework
  3. Create the Requisite Model, Cultural, & Corporate Architecture to Put Them in Play to Benefit Individuals, Investors, & Society


This idea is the product of design thinking, bringing together an interdisciplinary approach to provide innovative thinking and solutions. They get you to the next level and survive and thrive in the ever-changing, highly competitive world of the 21st century.

The Game Has Changed

Today, needs are different. The game is faster, and the stakes are higher. Some get it, some don't, and some will get trapped in the past.

The ideas we present are firmly in play in both academia and at the institutional level. Unfortunately, when it comes to investment management, financial planning has always lagged ideas in academia and institutions by ten to twenty years. This time is no different.

While the institutional world is busy working with complexity theory, nonlinear systems, machine learning, Artificial Intelligens and Quantum computing - the financial planning industry is busy automating and selling - modern portfolio theory; an antiquated and incomplete theory from the 1950s.

The world is changing, the third wave is upon us, and most of Main Street will likely get left behind, again, with old-fashioned thinking and the mean variance optimization portfolios being touted today by old Wall Street. 

MAIN & WALL 2.1 is a play on both Modular-Finance™ and the disintermediation revolution. As for Modern Finance Theory...  As Max Plank said, "This idea must die."

The Fourth Industrial Revolution is Upon Us....

Time to Up your game....

Investing in the adaptive economy requires a notion of the future. Capitalism 4.0 and The Fourth Industrial Revolution provide the framework for  the age of transformation....

Investment Management in New York, NY

These ideas will not translate through existing retail channels. That's why we created this site. This brings these thoughts to the forefront for those that what to play the game at the next level.